September 23, 2018

Longines becomes the Title Partner of Equita Longines, le Salon du Cheval de Lyon

Longines becomes the Title Partner of Equita Longines, le Salon du Cheval de Lyon elite equestrian magazine #eliteequestrian #horses #Longines

Longines becomes the Title Partner of Equita Longines, le Salon du Cheval de Lyon

Lyon (France) / Saint-Imier (Switzerland), 11 July 2018 – As a token of its historic commitment to equestrian sports, the Swiss watch brand Longines associates itself with GL events to announce a new long-term partnership with Equita Longines, le Salon du Cheval de Lyon. This event is the biggest annual equestrian gathering in Europe. As part of the FEI World Cup™ circuit, of which each year, riders compete in the different leagues to qualify for the long-awaited Finals. As the new Title Partner, Longines remains the Official Timekeeper and Official Watch of one of the most important events in the equestrian calendar, taking place from 31 October to 4 November. In addition, the winged hourglass brand is delighted to be associated with the weekend’s highlight trials: the Longines Grand Prix, on Friday and one of the legs of the Longines FEI Jumping World Cup™, on Sunday.

Longines becomes the Title Partner of Equita Longines, le Salon du Cheval de Lyon elite equestrian magazine #eliteequestrian #horses #Longines
Longines represented by Mr. Juan-Carlos Capelli, Vice President of Longines and Head of International
Marketing, Mrs. Stéphanie Lachat, International PR, Heritage and Digital Manager and Mr. Gaëtan Audier,
International Merchandising Manager. GL events represented by its President Mr. Olivier Ginon, Mr. Olivier Ferraton,
Chief Executive and Mrs. Sylvie Robert in charge of the GL events Equestrian Sport.

Longines is proud to announce its association as the Title Partner of Equita Longines, le Salon du Cheval de Lyon, of which it has been the Official Partner, Official Timekeeper and Official Watch since 2013. This event will take place from 31 October to 4 November as the biggest annual equestrian gathering in Europe. It will be held over five days of national and international competitions, comprising several disciplines, and will notably host the FEI World Cup’s
dressage, driving and jumping stages.

Indeed, the winged hourglass brand is delighted to present the weekend’s highlight show jumping trials, the Longines Grand Prix, on Friday and the Longines FEI Jumping World Cup™, on Sunday, to which Longines is looking forward to providing its timekeeping expertise. The Friday’s trial will bring together fifty top-level rider/horse couples, offering the spectators outstanding performance and achievement at the highest level of sport. The best pair will advance into the jump-off and must be the fastest to win the class. The Sunday’s trial will bring
the world’s best forty rider/horse couples. Many spectators are expected to attend this qualification leg leading to the prestigious Final taking place in Gothenburg in April 2019.

Longines’ commitment to equestrian sport dates back to 1878, when the brand developed a chronograph movement fitted in a case engraved with a jockey and his mount. Seen on American advertisements as early as 1881 and extremely popular among jockeys and horselovers, this model enabled its user to time performances to the seconds. Longines is the Official Partner, the Official Timekeeper and the Official Watch of international institutions, events, races and competitions. Tradition, Elegance and Performance are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world for more than half a century.

About Longines:
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.Longines becomes the Title Partner of Equita Longines, le Salon du Cheval de Lyon elite equestrian magazine #eliteequestrian #horses #Longines

About GL events:
The Group is a world-class provider of integrated solutions and services for events operating across the three main market segments: conventions, conferences, congresses; cultural, sports and political events; trade shows / B2B and B2C exhibitions and consumer fairs. Present on five continents with operations in more than 20 countries, GL events has 4,300 employees. www.gl-events.com

Longines International Public Relations
2610 Saint-Imier, Switzerland
publicrelations@longines.com
www.longines.com

 

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