Growing Demand Drives Expansion of Dallas Market Center’s Western and English Marketplace
Dallas Market Center, home to the largest Western and English marketplace in the world, is adding additional permanent showroom space on the 10th floor of the World Trade Center. Debuting for August Markets, August 18–21, the expansion responds to strong demand from leading footwear and workwear brands and further strengthens Dallas Market Center’s position as the premier destination for Western and English resources. Additional showrooms will be announced in the coming weeks.
Carhartt Footwear and Red Wing Shoe Company will establish new showrooms, while Old Gringo Boots, Wrangler Footwear, and Hyer Boots are expanding or relocating to larger spaces to support continued growth and retailer demand.
“The continued growth of our Western business reflects both the strength of the category and the confidence brands have in Dallas for wholesale,” said Cindy Morris, president and CEO of Dallas Market Center. “Footwear and workwear are essential categories for today’s retailers. As these leading brands invest in permanent showroom space, we continue to strengthen Dallas Market Center as the home of Western and English business.”
These additions further strengthen Dallas Market Center as a one-stop destination for retailers seeking products across apparel, accessories, footwear, workwear, tack, gift, and home décor, and reinforces it as the most comprehensive marketplace for Western and English business.
About the Brands
- Carhartt Footwear – Built on the trusted Carhartt name, Carhartt Footwear delivers durable work boots and shoes designed for demanding job sites and everyday wear. The collection combines comfort, performance, and rugged construction for today’s hardworking consumers.
- Red Wing Shoe Company – Since 1905, Red Wing has been a leader in premium work footwear, known for craftsmanship, durability, and performance. The brand’s heritage and commitment to quality have made it a trusted choice for workers, ranchers, and outdoor professionals.
- Old Gringo Boots – Old Gringo is renowned for handcrafted Western boots that blend authentic craftsmanship with fashion-forward design. The brand’s distinctive leathers, embroidery, and detailing have earned a loyal following among Western lifestyle consumers.
- Wrangler Footwear – Inspired by one of the most recognized names in Western apparel, Wrangler Footwear offers boots and casual footwear that reflect the brand’s heritage of authenticity, durability, and Western style. The collection is designed to complement today’s ranch, rodeo, and everyday lifestyles.
- Hyer Boots – Founded in 1875, Hyer is recognized as one of the original cowboy boot companies and a pioneer of the Western footwear industry. Today, the brand combines its rich heritage with modern craftsmanship to create premium boots for working cowboys and Western enthusiasts alike.
Buyers will have their first opportunity to explore the expanded marketplace during the August markets, taking place August 18–21, when Apparel & Accessories Market, Western & English Sales Association (WESA) Trade Show, and the American Equestrian Trade Association (AETA) International Trade Show come together in Dallas.
For upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Instagram , Twitter, and the DMC Daily Dose.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gifts, home décor, gourmet and housewares, holiday/floral, gifts, lighting, and apparel and accessories. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.

