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HBR Study Finds 28% Lift in Sales and 600% ROI by Adding Print Catalogs
HBR Study Finds 28% Lift in Sales and 600% ROI by Adding Print Catalogs In a large-scale field study conducted by Harvard Business Review, a luxury e-commerce retailer found that by adding print catalogs, it increased sales by 28% and inquiries by 77%. It also yielded a direct ROI of 600%. By Heidi Tolliver-Walker Published: January 5, 2022 https://whattheythink.com/articles/108850-hbr-study-finds-28-lift-sales-600-roi-adding-print-catalogs/ According to […]