.Horse Top-Level Domain Begins Reserving Names November 19, 2013
Lexington, KY – .HORSE, a new top-level domain is delighted to begin reserving domain names for .HORSE on Tuesday, November 19, 2013 at www.MindsandMachines.com/horse.
Beginning November 19, 2013, anyone will be able to reserve their domain names ending in .HORSE. Names like thoroughbred.horse, tack.horse, Ireland.horse and many others will be available to the public for the first time. 
.HORSE is one of the new generic top-level domains (gTLDs) that are set to transform the Internet. There are currently only 22 generic top-level domains – the letters to the right of the dot – such as the familiar .com, .net, and .org. The expansion of gTLDs was developed by the Internet Corporation for Assigned Names and Numbers (ICANN) to increase choices in the domain name space.
“You want to claim your .HORSE domain name as soon as possible.” said Cyndi Greathouse, Marketing Director for .HORSE, “and the Priority Reservation program lets you do that today. Any domain name you currently use as a .com or .org, you should reserve as a HORSE domain to secure consistency for your brand and name. And, if you missed out on the .com, now’s the time to get the name you really wanted. “
.HORSE will be a secure, reliable Internet top-level domain which spotlights equine businesses, suppliers, support industries, farms, and those who race, show, breed, or just have a love of horses. .HORSE is managed by people who truly care about the well-being, safety, and advancement of the horse.
By going to www.MindsandMachines.com/horse, the equine industry and horse enthusiasts can reserve the name of their choice on a first come, first serve, fully refundable basis for as little as $39.95. Reserved names cannot be 100% guaranteed at this point because under ICANN rules trademark holders have first right to register names that match their trademarks. But if not claimed by a trademark owner or blocked by regulatory authorities, reservations will convert into actual registrations when .HORSE goes live, currently estimated for the fall of 2014. In cases where a reserved name does not convert into a registration, any reservation fees will be fully refunded.
.HORSE is owned by Top Level Domain Holdings (TLDH), a publicly traded company on the AIM market of the London Stock Exchange, and is managed by Minds + Machines, a wholly owned subsidiary of TLDH, which provides full-service consulting and registry services to new TLD applicants, including .HORSE.
Why the need for .HORSE? In the United States alone, the horse industry has a $112.1 billion overall impact on the U.S. economy. Of this, the horse industry has a direct economic effect in the U.S. of $39 billion annually. There are 7.1 million Americans involved in the equine industry supplying 1.4 million full-time jobs. There are 9.2 million horses in the U.S. including horses used for racing, showing, competition, recreation, sport, and work. (American Horse Council and the United States Equestrian Federation)
The growing European horse industry currently has a 100 billion euros a year economic impact and provides 400,000 full-time jobs. There are more than six million horses in Europe. The number of horse riders is steadily growing by 5% annually. (www.europeanhorsenetwork.eu)
To discover how .HORSE domains will be regulated and granted and to reserve a name go to www.MindsandMachines.com/horse.
For further information about .HORSE, domain name bundles, premium names and sponsorships contact Cyndi Greathouse at cyndi3334@gmail.com or
+1 859.699.3334.
