L.A. Pomeroy Featured Speaker April 22 on Horse Sports:
Media and Publicity in the Digital Age with University of Massachusetts-Amherst Equine Lecture Series
Northampton, MA (January 14, 2015) L.A. Pomeroy will be guest lecturer on Horse Sports: Media Coverage and Publicity in the Digital Age April 22 as part of the University of Massachusetts-Amherst Equine Lecture Series presented Mondays through the spring, 6:00-8:00 p.m. at UMass-Hadley Farm.
“Riding and writing are more similar than different. I look forward to speaking at a university with such a deep connection to the Morgan horse about creating a professional career in this niche industry,” said the AHP Editorial Awards two-time consecutive (2011, 2012) winner and five-time finalist, including for Gallop by the Glass, her look at equestrian art on wine labels for 2013 AHP General Excellence Award winner, Equestrian Quarterly (EQ).
A contributing equestrian lifestyle and fashion editor for publications including Elite Equestrian (official magazine of the Ocala Horse Park) and columnist behind His & Hers: Stylish Conversations, Pomeroy also provides publicity and media relations services for the Intercollegiate Horse Show Association, Live Oak International, Mid-Atlantic Equitation Festival, Saddle Lockers™ and Sox For Horses™ and gleefully fulfills a childhood passion for collecting as a project writer for Breyer ® Makers of the World’s Finest Model Horses.
Her writing can be found on the boxes for Breyer horse models including the Elvis Presley™ Collection Bear and Rising Sun, and Spirit of the Horse Series Cedric, Ravel and Sapphire.
Her career in equestrian journalism and public relations began in 1992 in the publicity department of the then-U.S. Equestrian Team: “My first release was on an Italian grand prix featuring Luciano Pavarotti. I remember thinking, ‘Horses plus culture?’ I like that equation.”
In 1996 she served the Atlanta Committee for the Olympic Games (ACOG) and World Cup director Max Ammann overseeing press conferences and interviews with Equestrian athletes at the Georgia International Horse Park, and has been the only female equestrian sportswriter in Massachusetts accredited with both the International Alliance of Equestrian Journalists and National Sportswriters Association.
The Equine Lecture Series, led by head coach and director of equine training, Jillianne Smith, is designed to introduce college students to different opportunities for employment within the equine industry. Pomeroy has been invited to speak to the class about journalism and media relations and their relation to working in the horse world.
To learn more about L.A. Pomeroy, visit www.lapomeroy.com.