New Study: Print Advertising Has Highest Profit ROI
The evidence at a glance:
- Increasing print advertising share of the media mix will increase the overall profit of the campaign
- Highest profit ROI: print advertising delivers £6.36 in profit for every pound spent, outperforming linear TV and audio.
- Highest relative profit volume contribution: print represents 3.3% of total ad spend but accounts for 4.8% of overall profit generated.
- Scalable investment: print has a high saturation point, allowing for increased investment without diminishing returns, second only to TV.
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PrintPower Print advertising has highest profit ROI
