Steffen Peters Joins Team of Elite Riders Being Sponsored and Decked Out In Italian Style By Cavalleria Toscana
Wellington, FL (July 23, 2013) – Cavalleria Toscana, designers of elegant and modern Italian equestrian apparel, is proud to announce that US dressage superstar, Steffen Peters, is joining their elite list of world-class equestrians being sponsored by, and therefore decked out in, their exclusive and unique riding fashions. “Of course we knew of Steffen through the fantastic performances and the good results he’s had during his career,” says Paolo Petri, General Manager of Cavalleria Toscana, “but when we met him for the first time in person, we realized that behind the champion there was also a great man. He is a kind, helpful, smiling person, and he is very, very professional.
This combination is very important for Cavalleria Toscana.” Petri adds that the US market is very important to the company, and Peters is the perfect person to represent the class and elegance that this brand brings to his country.
Steffen Peters is one of the most well known names in the sport of dressage worldwide. He has competed in three Olympic Games, winning a bronze medal at the 1996 Summer Olympics in Atlanta. Peters has been successful in other numerous international competitions, including winning team bronze at the 2006 World Equestrian Games, two individual bronze medals at the 2010 World Equestrian Games and individual and team gold at the 2011 Pan Am Games. Ravel, the world famous horse upon which Peters won many of these titles, was recently retired in 2012. Peters is continuing to strive toward equestrian excellence with his sights set on the 2014 Alltech World Equestrian Games in Normandy, and is proud to represent his country on the US Team. “I really like the fit and style of Cavalleria Toscana,” said Peters. “The show attire has classic style with a modern flair that is definitely new and exiting for the industry.”
Cavalleria Toscana is dedicated to serving their distinguished customers all around the world, and is excited to support Peters, and many other elite riders, in their quest for equestrian excellence. “We are Italians, and we believe in our roots that stem from experience, taste and style in the clothing business,” continues Petri. “Our slogan is ‘Wear To Be Unique’, and this is what we strive to portray in each of our items. Our priority is to make performing products, and that is why all our items are first tested and then customized for the specific needs of the rider. Our products and styles are the results of deep research and textiles that are of stylish design that meet the standards of high performance, elegance, and individuality.”
Michael Davis, the owner of Cavalleria Toscana’s US distributor, PanaCavallo. which is also excited about the decision to sponsor Peters, and about the brand’s growing presence in the US. Davis explains that Cavalleria Toscana now has two distinct lines, the “Selleria Collection” and the “Sportwear Collection,” intended to serve all the fashion and performance wear needs of the exclusive equestrian community, both in and out of the show ring. He also mentions that Cavalleria Toscana has plans to open a US headquarters and warehouse, which will both be located in Florida, and will bring even more beauty, form and function to both horse and rider. Cavalleria Toscana’s selection of riding apparel is as functional as it is fashionable, featuring avant-garde fabrics combined with unique style and cut to make them excellent for riding. Other sponsored riders include jumpers Eric Lamaze, Rolf Goran Bengtsson and Candice King as well as dressage riders, Juan Manuel Munoz Diaz, Dr. Cesar Parra, and Bebe Davis.
To learn more about Cavalleria Toscana, and see beautiful images of the riders and their stunning fashion, visit their websites at www.cavalleriatoscana.it.
Photo: Olympic dressage rider Steffen Peters joined the team of elite riders sponsored by Cavalleria Toscana. (Photo courtesy of Ken Braddick)