Wealthy Clients: How Do You Find Them?
This presentation gives an overview of the intricate world of High Net Worth (HNW), Very High Net Worth (VHNW), and Ultra High Net Worth (UHNW) individuals, defining their financial thresholds and discussing the best strategies for engagement. It highlights the significant concentrations of these wealthy demographics in global financial hubs and predicts growth trends, emphasizing emerging markets. The presentation also addresses the unique challenges of connecting with this elite group, including navigating privacy concerns and gatekeepers. Effective communication strategies and tailored offerings are identified as key to attracting and retaining these high-value clients in the equine industry.
