Reviews

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Past Issues

Ranger The Little Horse with the Big Heart

Ranger The Little Horse with the Big Heart Christy Wood About the Book Imagine the worst winter storm you have ever been in. Dark skies overhead interrupted by jagged lightening bolts cutting through the sky and thunder so strong as though someone had set a cannon off right beside you. You would seek immediate shelter and safety. A chestnut mare, […]
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Past Issues

Customer Marketing

ROI Customer Marketing Relationship Marketing, Customer Retention, Customer Loyalty, Database Marketing, CRM,  Frequency Marketing, Permission Marketing, and One-to-One Marketing are all customer value-based approaches.  They may be different in how they are “positioned” to the customer, but all have the same objectives:  1.Retain your best, most active customers 2. Increase the value of most customers If your methods for retaining […]
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Past Issues

Lifetime Value of a customer

Lifetime Value of a customer   Companies lose an average of half of their customers every five years.  It costs an average of five times as much to attract a new customer as it does to retain a current customer.  Many factors affect customer retention; some are controllable and some not. Whatever the causes, too often they go uncorrected. Effective change […]
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Events

Marne Elizabeth Martin and Royal Coeur Win Custom Saddlery MVR Award

Marne Elizabeth Martin and Royal Coeur Win Custom Saddlery MVR Award Wellington, FL (November 21, 2012) – Marne Elizabeth Martin-Tucker turned her first show back in the U.S. after a European sojourn a winning one as she won the Custom Saddlery Most Valuable Rider award at the Gold Coast Dressage Association Fall Fling Nov. 10-11, 2012 at the Jim Brandon […]
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Dressage

Caliente Interagro Selected to Ride in NEDA 2012 Fall Symposium Demonstration

Caliente Interagro Selected to Ride in NEDA 2012 Fall Symposium Demonstration New Gloucester, ME (November 21, 2012) – Interagro Lusitanos has always been known for breeding outstanding horses, and dressage riders attending the New England Dressage Association(NEDA) 2012 Fall Weekend Symposium, held on Oct 27th -28th at Pineland Farms in New Gloucester, Maine, were able to see one of these […]
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Dressage

MyDressageStats.com, A New Tool to Help Dressage Riders Improve Their Scores

MyDressageStats.com, A New Tool to Help Dressage Riders Improve Their Scores Alamo, CA (November 21, 2012) – MyDressageStats.com (MDS) is a new way for riders, owners, trainers and breeders to track show scores, as well as create their own on-line space in which to save and store all of their essential equestrian information. The launch of the exclusive on-line training […]
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Events

Wellington Chamber Luncheon Highlights 2013 Equestrian Season

Wellington Chamber Luncheon Highlights 2013 Equestrian Season Wellington, FL-November 20, 2012-The Wellington Chamber of Commerce held their sixth annual “Kick-Off to the Equestrian and Polo Season” luncheon Wednesday, Nov. 14 at the Wanderers Club. The event, sponsored by Victor Connor and The Connor Financial Group, was well attended by leaders of Wellington’s business and equestrian communities. The luncheon began with […]
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Dressage

Heidi Degele and Don Fredo Score 78.5% to Win

Heidi Degele and Don Fredo Score 78.5% to Win Successful Debut at GCDA Fall Fling Wellington, FL (November 19, 2012) – USDF Gold Medalist, Heidi Degele, rode to the win aboard Don Fredo at their first show together during the Gold Coast Dressage Association Fall Fling November 10-11, 2012. Scoring 78.5% in the 4 and 5-year-old Materiale Class and earning […]
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Dressage

Wise and Nobel Epitomize World Equestrian Brands Tack Matters Award

Wise and Nobel Epitomize World Equestrian Brands Tack Matters Award Gold Coast Dressage Duo Win Vespucci Snaffle Bridle Wellington, FL (November 20, 2012) – Connie Duff Wise and Nobel won the World Equestrian Brands Tack Matters Award at the 2012 Gold Coast Dressage Association Fall Fling, November 10-11at the Jim Brandon Equestrian Center in Wellington, Florida. The Gainesville, Florida rider […]