CRAWL BEFORE YOU WALK, WALK BEFORE YOU RUN By Mark Sheridan I have been thinking about how to approach this topic for years and have put much thought into thinking of ways to impress upon readers of the importance of graduating. When I talk about graduating, I am referring to the graduation process of learning and becoming the best rider […]
Interagro Lusitanos Offers Handpicked Selection of Exceptional Geldings \ Itapira, Brazil (July 25, 2014)– Horses from Interagro Lusitanos’ farm in Itapira, Brazil have made their mark with equestrians across the globe, as their athleticism and trainability is matched by their beauty and willingness to work. Interagro’s long tradition of preserving the purest Lusitano bloodlines and exporting exceptional horses continues with […]
Verdugo Interagro Wins Interagro Lusitano High Score Prize at Wellington Classic Dressage Holiday Show Wellington, FL (January 21, 2012) – Interagro Lusitanos, the world’s largest breeder and exporter of Lusitano horses, was proud to present the Lusitano High Score award to Verdugo “Doogie” Interagro, an 11-year-old gelding ridden by Lynda Alicki during the Wellington Classic Dressage Holiday show. Owned by […]
Recusa Interagro is a Proven Hero and Ambassador to the Lusitano Breed Charlottesville, VA (December 14, 2012) – Interagro Lusitanos has always been known for breeding outstanding sport horses, but few people may realize that the courageous Lusitano breed has benefitted people well outside the show ring. Recusa Interagro, a 15-year-old mare owned by Sarah Vogeley of New Forest Farm […]
Starwyn Farm’s International Equestrian Education Course Debuts During 2013 Winter Equestrian Festival Scholarship Applications Now Being Accepted! Wellington, FL (December 13, 2012) – Starwyn Farms, LLC of Wellington, Florida is proud to announce the launch of the groundbreaking International Equestrian Education (IEE) series which will be offered for the first time during the 2013 Winter Equestrian Festival (WEF). Working in […]
ROI Customer Marketing Relationship Marketing, Customer Retention, Customer Loyalty, Database Marketing, CRM, Frequency Marketing, Permission Marketing, and One-to-One Marketing are all customer value-based approaches. They may be different in how they are “positioned” to the customer, but all have the same objectives: 1.Retain your best, most active customers 2. Increase the value of most customers If your methods for retaining […]
Lifetime Value of a customer Companies lose an average of half of their customers every five years. It costs an average of five times as much to attract a new customer as it does to retain a current customer. Many factors affect customer retention; some are controllable and some not. Whatever the causes, too often they go uncorrected. Effective change […]
MyDressageStats.com, A New Tool to Help Dressage Riders Improve Their Scores Alamo, CA (November 21, 2012) – MyDressageStats.com (MDS) is a new way for riders, owners, trainers and breeders to track show scores, as well as create their own on-line space in which to save and store all of their essential equestrian information. The launch of the exclusive on-line training […]
Premier Equestrian Going to the Dogs: Premier Canine Sponsors American Kennel Club/Eukanuba National Championships Orlando, FL (November 13, 2012) – Premier Equestrian is excited to announce they are officially “going to the dogs” by introducing their latest venture, Premier Canine as an official supplier of conformation arenas at the American Kennel Club (AKC)/Eukanuba National Championships being held on December 15th-16th […]
PASSION, PEDIGREE AND PERSISTANCE- Thoroughbred Pedigree Breeding and Racing consultant. By Candice de Stefano Every month the business of thoroughbred pedigree bloodstock brings me excitement! December, after the Keeneland Sales lacing the wreaths with plaid ribbons at home is my favorite time of year. Though my upstate New York home office faces a beautiful panoramic view, my desk is piled […]
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