Gilly’s Magic Muffins Expands Nationwide, Now Available in 12 States
New Horse Treat Company Grows its network of Independent Equestrian Retailers with an Emphasis on the Treat as a Conversation Starter
SALT LAKE CITY (March 24, 2025) Gilly’s Magic Muffins, known for its homemade and special approach to equestrian treats, is thrilled to announce its growth across the United States. This strategic business expansion highlights the company’s commitment to providing quality
products to horse owners and equine enthusiasts nationwide via the independent equestrian retailers and supply stores they love the most.
Founder and Owner Lee Rech stated, “Our goal has always been to enhance the bond between horse and rider through our delicious, homemade muffins. Seeing Gilly’s treats available in 12 states is a dream come true and a testament to the hard work of our dedicated team.”
Gilly’s Magic Muffins strategically expands its independent retailer customer base through
effective direct marketing, ambassador, and sampling programs. These independent equestrian retailers are vital to the company’s distribution strategy, as they offer a personalized shopping experience, both brick and mortar and online, that aligns with the values and mission of the team at Gilly’s Magic Muffins.
“We believe in supporting local businesses and as such are dedicated to working with
independent equestrian retailers who share our passion for horses and quality products,” Rech added. “Gilly’s Magic Muffins aren’t just treats, they’re conversation starters. With our playful branding and eye-catching packaging, our treats look right at home in all types of equestrian tack shops, feed stores, and even mobile units at shows.”
Gilly’s Magic Muffins are made from high-quality, natural ingredients with a little something special in the middle to provide an enjoyable and fun treat for horses. The company’s
commitment to excellence, combined with its innovative product line, has already earned it a loyal customer base and industry praise.
For more information, media inquiries, or to join the Gilly’s Magic Muffins retailer community, please contact:
Lee Rech, Founder & Owner Gilly’s Magic Muffins
Phone: 801.556.8423
Email: lee@gillysmagicmuffins.com www.gillysmagicmuffins.com
