Horse Quencher® Kicks the Bucket, Introduces Eco-friendly Pouch

Gin n’ Juice Endorses New Delivery System for Her Favorite Cocktail –

Horse Quencher® Kicks the Bucket, Introduces Eco-friendly Pouch

Flemington, NJ (August 16, 2012) – Equatic Solutions, makers of the wildly popular Horse Quencher cocktail that entices horses to drink water, announces the switch of their 3.5 pound bucket to a 3.5 pound pouch that’s more environmentally friendly, and what customers have been asking for.
Printed using low-VOC water-based inks, the empty pouches ship flat and weigh less than an ounce, versus the former buckets that took up a lot of space and weighed over 3 ounces each. “The materials used in packaging are greatly reduced, as are the required transport resources before and after they’re filled,” said Nancy Issenman, CEO of Equatic Solutions. “We have not raised our prices since 2007, and the change in packaging will allow us to continue to hold our prices steady in the face of significant cost increases.”

Gin n’ Juice, aka Ginny, named to the 2012 Canadian Olympic Eventing Team said “As much as my brother Chunky (Five O’Clock Somewhere) and I love buckets, because they bring dinner and all sorts of good things like our Horse Quencher cocktails, they’re not the friendliest packaging to the earth. As you know, horses are avid environmentalists. Anything that preserves endless meadows of green grass is a good thing in our book,” she concluded.

Elite Equestrian magazine
Photo: New 3.5 pound pouch of HorseQuencher. (Photo courtesy of HorseQuencher)

Although we all joke about the old adage ‘you can lead a horse to water but you can’t make him drink,’ dehydration is no laughing matter. Many hospital-based equine veterinarians are now advocating use of Horse Quencher upon discharge to keep their patients drinking more water as they heal. Horses don’t have the same thirst triggers as humans, as we’ve all seen: anything from a new neighbor casting a stink eye on them, to a trailer ride, to unfamiliar water visiting another venue can completely put horses off drinking. Horse Quencher reignites their interest in the water bucket; virtually every horse who tries it dives right in.

Additionally, Horse Quencher is earning fans among performance athletes. In human studies, it’s been shown that performance drops some 5% per 1% loss in water weight. Managing your horse’s water intake prior to competition is an inexpensive way to not only promote optimal health, but also the highest level of performance readiness. 

Horse Quencher is an all-natural blend of grains and flavorings, appropriate for use in FEI level competitions. The sugar content is not generally considered significant, even for IR horses and those otherwise requiring a low-sugar diet. (However, those customers should always consult their veterinarian before using Horse Quencher.) In addition to its primary role of increasing water intake, Horse Quencher is also used to increase acceptance of unpalatable electrolytes.

Horse Quencher is available in apple, peppermint, butterscotch and root beer, and in three sizes: single-serving pouch, 25-serving pouch for $29.99, and a 144-serving bucket for $99.00. The new pouches began shipping this week. To find a retailer near you or online, please call 888-QUENCHS (783-6247), or visit . Watch their video on YouTube at

Equatic Solutions, LLC manufactures Horse Quencher and distributes in the US, Candada and the UK. Pennfield Feeds, of Lancaster PA, manufactures it for us and we package it at the Center for Educational Advancement where persons with special needs are educated and employed.

Photo: New 3.5 pound pouch of HorseQuencher. (Photo courtesy of HorseQuencher)

For more information contact:

Nancy Issenman

Equatic Solutions, LLC