Articles by bill

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Past Issues

Customer Marketing

ROI Customer Marketing Relationship Marketing, Customer Retention, Customer Loyalty, Database Marketing, CRM,  Frequency Marketing, Permission Marketing, and One-to-One Marketing are all customer value-based approaches.  They may be different in how they are “positioned” to the customer, but all have the same objectives:  1.Retain your best, most active customers 2. Increase the value of most customers If your methods for retaining […]
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Past Issues

Lifetime Value of a customer

Lifetime Value of a customer   Companies lose an average of half of their customers every five years.  It costs an average of five times as much to attract a new customer as it does to retain a current customer.  Many factors affect customer retention; some are controllable and some not. Whatever the causes, too often they go uncorrected. Effective change […]
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Events

Marne Elizabeth Martin and Royal Coeur Win Custom Saddlery MVR Award

Marne Elizabeth Martin and Royal Coeur Win Custom Saddlery MVR Award Wellington, FL (November 21, 2012) – Marne Elizabeth Martin-Tucker turned her first show back in the U.S. after a European sojourn a winning one as she won the Custom Saddlery Most Valuable Rider award at the Gold Coast Dressage Association Fall Fling Nov. 10-11, 2012 at the Jim Brandon […]
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Dressage

Caliente Interagro Selected to Ride in NEDA 2012 Fall Symposium Demonstration

Caliente Interagro Selected to Ride in NEDA 2012 Fall Symposium Demonstration New Gloucester, ME (November 21, 2012) – Interagro Lusitanos has always been known for breeding outstanding horses, and dressage riders attending the New England Dressage Association(NEDA) 2012 Fall Weekend Symposium, held on Oct 27th -28th at Pineland Farms in New Gloucester, Maine, were able to see one of these […]
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Events

The Sanctuary Canine Health and Fitness Fair Just Dog Gone Fun

The Sanctuary Canine Health and Fitness Fair Just Dog Gone Fun Ocala, FL (November 20, 2012) – The Canine Health and Fitness Fair, held at the Sanctuary Equine Sports Therapy and Rehabilitation Center on November 3rd, was a barking success! Over 250 people and 150 dogs were able to see and experience all of The Sanctuary’s sports therapy equipment that […]
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Arts

The Wellington Equestrian Gallery & Mall

The Wellington Equestrian Gallery & Mall The Wellington Equestrian Gallery & Mall is essentially an Emporium with offerings That Are Curiously Unusual & Excitingly Familiar with an EQUINE TWIST– A Fine Sporting Arts Gallery, Antiques & Exotica Lovers Dream! There is no hard and fast definition of “exotica” as the distinction is primarily in the eye of the collector. The […]
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Dressage

MyDressageStats.com, A New Tool to Help Dressage Riders Improve Their Scores

MyDressageStats.com, A New Tool to Help Dressage Riders Improve Their Scores Alamo, CA (November 21, 2012) – MyDressageStats.com (MDS) is a new way for riders, owners, trainers and breeders to track show scores, as well as create their own on-line space in which to save and store all of their essential equestrian information. The launch of the exclusive on-line training […]
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Events

Wellington Chamber Luncheon Highlights 2013 Equestrian Season

Wellington Chamber Luncheon Highlights 2013 Equestrian Season Wellington, FL-November 20, 2012-The Wellington Chamber of Commerce held their sixth annual “Kick-Off to the Equestrian and Polo Season” luncheon Wednesday, Nov. 14 at the Wanderers Club. The event, sponsored by Victor Connor and The Connor Financial Group, was well attended by leaders of Wellington’s business and equestrian communities. The luncheon began with […]
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Dressage

Heidi Degele and Don Fredo Score 78.5% to Win

Heidi Degele and Don Fredo Score 78.5% to Win Successful Debut at GCDA Fall Fling Wellington, FL (November 19, 2012) – USDF Gold Medalist, Heidi Degele, rode to the win aboard Don Fredo at their first show together during the Gold Coast Dressage Association Fall Fling November 10-11, 2012. Scoring 78.5% in the 4 and 5-year-old Materiale Class and earning […]