Articles by bill

No Picture
Eventing

CUR-OST® PROUDLY ANNOUNCES TEAM CUR-OST PROGRAM

CUR-OST® PROUDLY ANNOUNCES TEAM CUR-OST PROGRAM Jonesville, N.C. (12.4. 2012) – Three leading competitors in the Olympic disciplines have signed on with Team Cur-OST® to represent the signature herbal supplement in the stable of Nouvelle Research products. The Cur-OST® equestrians include USEF and CEF Hunter Jumper Judge and USHJA Certified Trainer Julie Winkel, Grand Prix dressage rider and clinician Shannon […]
No Picture
Dressage

Official Dates Announcement for the 2013 Adequan Global Dressage Festival

Official Dates Announcement for the 2013 Adequan Global Dressage Festival Wellington, FL – December 5, 2012 – The Adequan Global Dressage Festival (GDF) is one of the world’s largest international and national dressage circuits. It features five FEI events, including a CDI5*, a CDIO3* Nations Cup (Pan American format test event), two CDI-W 3* and seven U.S. national events. The […]
Events

Elite Equestrian Magazine announces new media partnerships with HITS Thermal and Live Oak International

ELITE EQUESTRIAN MAGAZINE ANNOUNCES NEW MEDIA PARTNERSHIPS WITH HITS THERMAL AND LIVE OAK INTERNATIONAL Elite Equestrian magazine enjoys media partnerships with the most prestigious equestrian venues and events around the United States. “Our tremendous growth and establishment in the equestrian industry are attributed to our association with the highly respected venues and organizations that we work with” says editor Noelle […]
No Picture
Past Issues

Ranger The Little Horse with the Big Heart

Ranger The Little Horse with the Big Heart Christy Wood About the Book Imagine the worst winter storm you have ever been in. Dark skies overhead interrupted by jagged lightening bolts cutting through the sky and thunder so strong as though someone had set a cannon off right beside you. You would seek immediate shelter and safety. A chestnut mare, […]
No Picture
Past Issues

Customer Marketing

ROI Customer Marketing Relationship Marketing, Customer Retention, Customer Loyalty, Database Marketing, CRM,  Frequency Marketing, Permission Marketing, and One-to-One Marketing are all customer value-based approaches.  They may be different in how they are “positioned” to the customer, but all have the same objectives:  1.Retain your best, most active customers 2. Increase the value of most customers If your methods for retaining […]
No Picture
Past Issues

Lifetime Value of a customer

Lifetime Value of a customer   Companies lose an average of half of their customers every five years.  It costs an average of five times as much to attract a new customer as it does to retain a current customer.  Many factors affect customer retention; some are controllable and some not. Whatever the causes, too often they go uncorrected. Effective change […]
No Picture
Events

Marne Elizabeth Martin and Royal Coeur Win Custom Saddlery MVR Award

Marne Elizabeth Martin and Royal Coeur Win Custom Saddlery MVR Award Wellington, FL (November 21, 2012) – Marne Elizabeth Martin-Tucker turned her first show back in the U.S. after a European sojourn a winning one as she won the Custom Saddlery Most Valuable Rider award at the Gold Coast Dressage Association Fall Fling Nov. 10-11, 2012 at the Jim Brandon […]
No Picture
Dressage

Caliente Interagro Selected to Ride in NEDA 2012 Fall Symposium Demonstration

Caliente Interagro Selected to Ride in NEDA 2012 Fall Symposium Demonstration New Gloucester, ME (November 21, 2012) – Interagro Lusitanos has always been known for breeding outstanding horses, and dressage riders attending the New England Dressage Association(NEDA) 2012 Fall Weekend Symposium, held on Oct 27th -28th at Pineland Farms in New Gloucester, Maine, were able to see one of these […]
No Picture
Events

The Sanctuary Canine Health and Fitness Fair Just Dog Gone Fun

The Sanctuary Canine Health and Fitness Fair Just Dog Gone Fun Ocala, FL (November 20, 2012) – The Canine Health and Fitness Fair, held at the Sanctuary Equine Sports Therapy and Rehabilitation Center on November 3rd, was a barking success! Over 250 people and 150 dogs were able to see and experience all of The Sanctuary’s sports therapy equipment that […]